When it comes to street fashion photography and accessories, neither Scott Schuman nor Coach would be the first two to come into my mind. I favor Tommy Ton over the sartorialist just because of the pure subjective idea of what fashion photography should be and shouldn’t be. On the other hand, we also have Coach - a brand known for their overly obnoxious branding to the point that it irritates the fashion crowd.
However, when these two come up with a collaboration like this, I have to say that they have proved themselves more than just fashion commodities and produce high quality photographs that captures the essence of the streets.
Coach has evolved to a more mature and sophisticated brand; The Legacy collection. It has developed an elegant voice that is competing with other houses that caters handbags and accessories.
I have been captivated by the certain attitude of street fashion photography as of lately. Although, I am not Scott Schuman’s biggest fan, looking at these images, I was very impressed that Schuman finally got his old style back. The well composition images that shook the digital fashion world. The sartorial charisma that Scott Schuman captures through his lense has been revived through this collaboration with the Legacy collection of Coach. These images certainly became (more or less) an icon of street fashion photography.
Images by Scott Schuman (The Sartorialist) via The Legacy Collection (Coach).